Case Study – Formulate (Performance Marketing)

Through our collaborative efforts, Formulate experienced a remarkable transformation in their sales performance across various advertising platforms. Initially, the company was achieving approximately 100 sales per month via paid Facebook advertising, but with our strategic input, we propelled them to an unprecedented monthly sales volume of around 2,000—the highest scale they had ever reached. What’s even more impressive is the drastic improvement in cost-per-acquisition (CPA), dropping from over $60 to consistently under $40. This level of CPA had not been consistently attained prior to our engagement, showcasing the effectiveness of our tailored strategies.

In the realm of Google Advertising, we played a pivotal role in elevating Formulate from generating about 700 monthly sales to a consistent range of 1,200-1,500 sales. What’s noteworthy here is the significant reduction in CPA, plummeting from over $54 to below $35. Our expertise and refined approach contributed to this substantial improvement, ensuring a more cost-effective and efficient use of advertising resources.

Venturing into the dynamic landscape of TikTok advertising, we successfully established and managed campaigns that yielded over 800 monthly sales. Navigating the challenges unique to the TikTok platform, we maintained a CPA of $38 or lower, demonstrating our adaptability and proficiency in optimizing campaigns amidst platform intricacies and peculiarities.

This collaborative journey with Formulate underscores not only our ability to drive substantial growth but also our agility in tailoring strategies to diverse advertising platforms. The results speak for themselves—a remarkable surge in sales, a consistent reduction in CPA, and the successful navigation of challenges on emerging platforms solidifying our commitment to delivering unparalleled value to our clients.



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